The world’s fossil fuel industries should be banned from advertising to help save the world from climate change, the head of the United Nations said on Wednesday.
UN Secretary General António Guterres called coal, oil and gas corporations the “godfathers of climate chaos” who had distorted the truth and deceived the public for decades. Just as tobacco advertising was banned because of the threat to health, the same should now apply to fossil fuels, he said.
His remarks were his most damning condemnation yet of the industries responsible for the bulk of global warming. They came as new studies showed the rate of warming is increasing and that global heat records have continued to tumble.
Data from the EU’s climate service confirms that each of the past 12 months set a new global temperature record driven by human-caused climate change. He said many in the oil, gas and coal industries had “shamelessly greenwashed” with lobbying, legal action and massive advertising campaigns.
The UK Advertising Standards Authority has previously pledged to clamp down on misleading environmental claims, while the European Union recently announced a new law to tackle the problem.
“I urge every country to ban advertising from fossil fuel companies,” he told an audience in New York. “And I urge news media and tech companies to stop taking fossil fuel advertising.”
Sport is one of the biggest areas of fossil fuel advertising and sponsorship, with football having a long association with oil and gas producers.
Source: BBC.COM
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
