Author Archives: Vishnu Devarajan

New study: CMOs drive cross-organisational transformation as marketing doubles down on becoming the growth and innovation engine for business

EssenceMediacom, GroupM’s newest and largest media agency, today launches its new report ‘The CMO Coming [...]

TALENT TAKES CENTRESTAGE AT FCB SHOUT

Back (L-R): Jamie Tan (Head of Operations), Jonathan Chan (Creative Director), Suah Boon Chaun (Creative [...]

Navigating Towards a More Inclusive Influencer Marketing Landscape

In a Marketing Magazine Asia article carried last month,  three Malaysian Indian influencers were interviewed [...]

Naga DDB Tribal Supercharges Creativity with Industry-First Generative AI certification

Naga DDB Tribal has recently unveiled its groundbreaking Generative AI certification programme, designed to invigorate [...]

Astro Clinches 16 Awards at the Asian Academy Creative Awards 2023

Astro is proud to garner global recognition once more by taking home 16 awards at [...]

LMX Integrates with Xibo’s SSP Connector, Empowering Seamless Access to Advertising Demand

Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has [...]

WhatsApp chatbot platforms for e-commerce to transform your business

WhatsApp is the most popular messaging app in the world, with over 2 billion active [...]

MR D.I.Y AND FCB SHOUT CREATE RECORD-SETTING BIG-VERTISMENTS

Ask any recent visitors to Kuala Lumpur’s Titiwangsa Lake Park what was the most memorable [...]

IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner

IPG Mediabrands, the media holding company within Interpublic Group announced today the launch of KINESSO, [...]

VMLY&R Malaysia Supercharges Creative Excellence with New Creative Firepower

Global brand and customer experience agency VMLY&R Malaysia is bolstering its creative prowess in the [...]