Author Archives: Najihah Nasrin

3 in 4 APAC Marketers Lack Confidence in their Data, Analytics, Insights

To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high- velocity [...]

Time to RESET-RECHARGE-RECONNECT

“Time to RESET-RECHARGE-RECONNECT” was first published in MARKETING WEEKENDER Issue 339 By Raihan Hadi Did [...]

Dentsu Appoints Michael Bass as Chief Trading Officer, Asia Pacific

Dentsu International has announced the appointment of Michael Bass, Chief Trading Officer, Media, Dentsu Asia [...]

A decade of not being boring: 100% locally-owned independent ad agency celebrates major milestone

“A decade of not being boring: 100% locally-owned independent ad agency celebrates major milestone” was [...]

Programmatic Out-Of-Home – Promise or Curse?

“Programmatic Out-Of-Home – Promise or Curse?” was first published in MARKETING WEEKENDER Issue 338 By [...]

Thailand invites the World to write Their New Chapter in The Amazing New Chapters of Thailand

How do you get people to talk about your country?  Well, the Tourism Authority of [...]

KFC and Pizza Hut Malaysia bid farewell to Pepsi and announce new partnership with Coke

QSR Brands (M) Holdings Bhd, the franchise operator and owner of fast-food brands namely KFC [...]

Two eminent women share key insights on self-confidence, empowerment and success

There are instances where women have proven to achieve remarkable things despite their age, background [...]