Astro drives digital transformation with Amazon Web Service

Listen to this article
Astro Malaysia Holdings Berhad and its group of companies (Astro) have signed an agreement with Amazon Web Services and its affiliates (AWS), to use the company’s cloud computing and professional services in driving its group-wide digital and business transformation. 
With the company serving almost 71% of Malaysian households Dato’ Rohana Rozhan, Astro’s Group CEO, shared that the need to innovate and uphold its brand promise to its customers was crucial.

“Accelerating our ambition to better serve the increasingly digital lifestyle of today’s consumers is a key pillar for Astro. Our collaboration with AWS comes at a critical time, as we prepare ourselves to serve the next generation of consumers through products and services that best suit their needs.” Dato’ Rohana shared.

Astro aims to digitalise at least 75% of its current technology infrastructure, applications and processes by year-end to serve its customers better and support its introduction of new content, products and servicesThe company’s digital transformation Dato’ Rohana shared would not only be reflected on its improved services and technological innovation but also within Astro. 

“Importantly, we will also improve the way we work collaboratively across the organisation and with partners, as well as empower teams to share knowledge and best practices, and encourage every employee to experiment and learn.”

Astro now uses Amazon Simple Storage Service (S3) to host more than 23,000 on-demand current and library titles for their connected set-top boxes and OTT video streaming products.
“Astro’s commitment to digital transformation with AWS reflects their focus in providing the best experience for their customers. Their long-term strategic approach in building a solid foundation with AWS gives them a business edge in the fast-changing dynamic world of media,” said Nick Walton, Head of ASEAN, Amazon Web Services. 

“We are thrilled to be working with the Astro team in their transformation journey to create innovative new services. This will enable them to capitalise on the emerging opportunities quickly and improve the speed-to-market for new products,” he added.

MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene