APPIESODES OF EXCELLENCE: Best in Non-Food FMCG, Applecrumby x AJL: Anugerah Juara Lampin

Best in Non-Food FMCG

• CAMPAIGN: Applecrumby x AJL: Anugerah Juara Lampin
• BRAND: Applecrumby
• AGENCY: Invictus Blue
• ADVERTISER / CLIENT: Duchess Merchantiles

Despite pioneering chlorine-free diapers, Applecrumby needed a platform to enter the mass-Malay segment with its mass-premium range, PureBasic. With 2.5 million viewers, Anugerah Juara Lagu (AJL) was the ideal stage for instant recognition. PureBasic, embodying the hopes of every family, mirrored AJL’s representation of Malaysia’s brightest stars. Partnering with TV3-Omnia, we seamlessly integrated Applecrumby into the event, revitalizing AJL.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

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