APPIESODES OF EXCELLENCE: Best in FMCG – F&B, The Original Taste of Malaysia

Best in FMCG – F&B

• CAMPAIGN: The Original Taste of Malaysia Rolls Out A Wonda-Ful Campaign of Big Scale Initiatives
• BRAND: Wonda Coffee
• AGENCY: Ampersand Advisory
• ADVERTISER / CLIENT: Etika Sdn Bhd

Wonda faced the challenge of competing against Nescafe, which outspent us in media, particularly in the Hot Coffee category. Since Nescafe dominated the digital space, we needed to take a bold step in the opposite direction. Our 5 big-scale initiatives, known as ‘The Local Original,’ blend real-world experiences with online amplification.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: