APPIES Marketing Festival – Fact Sheet

Date:  25 & 26 April, 2019 

Venue:  Eastin Hotel, Petaling Jaya. 

Each of the 38 shortlisted marketing campaigns begin with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers or campaign creators. After this, a 10-minute Q&A session where presenters field questions from the judges and audience members. 

Marketing campaigns to be presented include: 
• RHB  • CIMB  • MCDONALD’S • CUCKOO • MALAYSIA AIRLINES BERHAD • PETRON • ASTRO • BULKY • CELCOM• PIZZA HUT • UNIFI • MARRYBROWN  • BERJAYA SOMPO  • DIGI  • KFC • GRAB • BIO-ESSENCE  • SYAHIRAH VITALIS  • WONDA  • And more…

CMO judges from: 
• Prudential • Pos Malaysia • Wipro-Unza    • Nando’s • Digi • Domino’s  • Malaysia Airlines   • Munchworld • Kimberly-Clark • CIMB  • Celcom • TNB • TIME • Johor Corporations • MDEC • Unilever 

Special Guest Speakers: 
• Keynote by YB  Gobind Singh Deo Minister of Communications and Multimedia • Albern Murty, CEO of Digi Telecommunications Sdn Bhd
• Merrill Christopher Pereyra, Executive Director – CEO Restaurants of QSR Brands (M) Holdings Berhad
• Surina Shukri, Chief Executive Officer (CEO) of Malaysia Digital Economy Corporation (MDEC)
Benefits:  
• 25 Top CMOs are judging over two days 
• 3 Keynote Speakers and 3 Panel Speakers • 38 successful 100% Malaysian marketing case-study presentations  
• Complimentary copy of Malaysian Advertising Directory (MAD) 2019 • Complimentary copy of ‘Expand Your Brand’ book by Merrill Christopher Pereyra

GROUP RATES:  
1 – 2 pax RM 2500 + 6% SST per pax 
3 – 5 pax RM2300 + 6% SST per pax 
6 – 9 pax RM 2125 + 6% SST per pax 
10 – 15 pax RM2000 + 6% SST per pax
• HRDF-Claimable 

For assistance, Ruby/Amira can help facilitate registrations on 03-7726 2588, [email protected] and [email protected]

Here’s the Programme PDF and register online.