Allianz Malaysia Bhd is collaborating with Tesco Stores (M) Sdn Bhd (Tesco Malaysia) to offer its products on the supermarket chain’s website and develop partnership-exclusive products in the near future.
Allianz Malaysia CEO Zakri Khir) said the insurer will offer its existing programmes and begin analysing the market from there.
“We will analyse the consumer marketplace, and we will see what services we can provide and develop for this particular consumer group,” he said at the partnership launch in Kuala Lumpur yesterday.
He said, while the partnership may appear odd to most, the company is adapting and embracing digital change as a way to capitalise on new opportunities.
“To put it simply, Tesco has ambitions to broaden its customer’s product offerings and Allianz has the means and muscle to provide innovative insurance solutions to those customers,” he said.
“The online insurance market is still in its entrepreneurial stage and evolving. That means there is a tremendous opportunity for growth,” Zakri added.
Subsequently, the partnership turned Tesco Malaysia into the first supermarket chain in Malaysia to offer insurance products online.
Tesco Malaysia CEO Paul Ritchie said the supermarket chain is looking for ways to expand its offerings to add value to its existing customers.
“Through our partnership with Allianz, we’re delighted to be able to offer our 3.5 million Tesco Clubcard customers the opportunity to purchase insurance coverage to fit their needs,” he said.
Via the partnership, Allianz Malaysia’s motor comprehensive, travel care, smart home cover and enhanced road warrior products will be available on the supermarket’s website.
Tesco Clubcard members will also be able to earn points for their online insurance purchase.
MARKETING Magazine is not responsible for the content of external sites.