Issue #238 goes home shopping


In the digital age, it’s easy to predict that e-commerce is leading the retail revolution. For CJ Wow Shop, that is not the case as it is growing fast to become a major voice in this space. Home-shopping is something many believe will fade away with time; after all, the platform – of course, the ubiquitous television – has lost its crown to video streaming services. 

Unsurprisingly, those plying their trade on this evergreen service are making the switch over to digital; think mobile commerce and e-commerce. While most will likely wonder about the driving factors, progressive merchants will shoot back: “Why not?” 

CJ WOW SHOP hit a milestone last September as it surpassed the one million registered customers mark in 888 days of its operations. Launched in 2016, CJ WOW SHOP has become one of the biggest revenue generators for Media Prima in a short two-year period. For its financial year ended Dec 31, 2017 (FY2017), the segment recorded RM129.5 million in revenue, more than double that of the preceding year. 

CONTENT HIGHLIGHTS 

 Cover Story – Home-Shopping back in the fast e-commerce lane.
When global players compete, see the money disappear. 
IDEAS: The Scaretiger Story
Digital Economy: We need to be a bit imaginative, bring together the best of what is available and start focusing on the people, their journeys and opportunities.
• Marketing & Advertising Directory (MAD) 2019 is here!
• Game of Thrones with KFC 
• And more… 

You may download the PDF version of MARKETING’s ISSUE 238 by clicking here.  

To advertise, call Jarrod on +6018-220 0682 or email jarrod@adoimagazine.com

MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media, and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights, and inspiration that can enhance brand strategies.  

MARKETING Magazine
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