AirAsia’s BIGLIFE unveils new name as part of rebranding initiative

BIGLIFE, the operators of the award-winning BIG Loyalty programme, today unveiled a new brand name and new brand logo – BIG Rewards, inline with the growth of its offerings and fast e-commerce transactions.

What started as an airline loyalty programme for AirAsia, today BIG Rewards has grown into a comprehensive lifestyle rewards platform that goes beyond flights. The programme has since included multiple partners across lifestyle, travel and financial services categories and BIG Rewards is now one of the biggest points platforms that allows borderless ‘earn and burn’ activities across Asean and beyond.

“The word ‘Rewards’ spells out the benefits for our members and is a stronger and more attractive proposition in today’s e-commerce world,” said Chief Executive Officer of BIGLIFE Sdn Bhd, Spencer Lee. “Under the new brand name, BIG Points will continue to power the airasia.com ecosystem as a digital loyalty currency, rewarding BIG Members with BIG Points and greater savings as points can be used like cash for payment across all lines of business – travel, shop, food, fresh etc on airasia.com.“

Spencer then went on to explain that the rebranding exercise represents change and as the world is changing, so are their products. BIG Rewards is changing because the world around is changing.

“BIGLIFE is determined to never stop leading the way in innovation and continuously creating value for our partners and members,” Spencer said.