Posted on by Raihan Hadi
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AirAsia BIG launches two-way points conversion with PETRONAS
29 Aug
AirAsia BIG today added PETRONAS Mesra to its instant points exchange platform BIG Xchange, the first ever partner with two-way points conversion, giving BIG Members and Mesra Members more freedom to choose how they use their loyalty points.
Starting today, BIG Members will be able to link their PETRONAS Mesra account to their AirAsia BIG account via BIG Xchange, available on the AirAsia BIG mobile app, to instantly convert Mesra Points to BIG Points and vice versa at the following rates:
1,250 BIG Points to 600 Mesra Points
2,000 Mesra Points to 500 BIG Points
(Third from left) Head of Retail Business, PETRONAS Dagangan Berhad Mr Khalil J M Muri, President of AirAsia Group Berhad (RedBeat Ventures) Ms Aireen Omar, PETRONAS Dagangan Berhad Managing Director/CEO Dato’ Sri Syed Zainal Abidin Syed Mohd Tahir and AirAsia BIG Chief Executive Officer Mr Spencer Lee with both AirAsia cabin crew and PETRONAS staff at the partnership announcement of AirAsia BIG and PETRONAS today.
To celebrate this partnership, 10 lucky BIG Members and Mesra Members who convert their points between now and 30 November 2019 stand a chance to win 100,000 BIG Points plus 20,000 Mesra Points worth RM200 each.
On top of that, in conjunction with AirAsia BIG’s 816 BIG World campaign, BIG Members will enjoy an additional 50% bonus BIG Points until 16 September 2019 when they convert a minimum of 1,000 BIG Points.
AirAsia BIG CEO Spencer Lee said, “AirAsia BIG marks a major milestone today with its first two-way points conversion, together with partner PETRONAS Mesra. Convertibility is key to extending the use of BIG Points outside the AirAsia ecosystem. By ensuring the conversion can be done both ways, we are one step closer to realising our vision of making BIG Points a digital currency for everyone.”
PETRONAS Mesra is PETRONAS Dagangan Berhad’s loyalty programme that offers its customers instant point redemption for any purchase made on fuel or items sold at its convenience stores, Kedai Mesra. Points accumulated can be used to redeem fuel and items from Kedai Mesra as well as other lifestyle choices, providing great savings to customers as they spend. Currently, Mesra Members enjoy three Mesra Points for purchase of every litre of fuel, the highest value being offered in the fuel retail market.
PETRONAS Dagangan Berhad MD/CEO Dato’ Sri Syed Zainal Abidin Syed Mohd Tahir commented, “We are pleased to be the first fuel retail company to offer two-way points conversion via the AirAsia BIG app. This is in line with our effort to expand our loyalty programme offerings and to provide our customers a seamless and frictionless experience. With this partnership, our Mesra members can now conveniently manage their points digitally and enjoy the many travel and lifestyle deals offered by AirAsia.”
