Marketing Masterclass by senior clients on April 18 and 19

Those keen on taking their marketing to the next level should keep April 18 and 19 open, when the highly anticipated Advanced Marketing Masterclass Workshop is taking place.

The workshop is suitable for brand marketers, business leaders, and agency executives; all of whom have dealings in the advertising space or are looking to enhance their marketing knowledge.

Key takeaways from this event include the following:

• Transforming your marketing strategies to unlock growth for your brand and business
• Discovering what the ‘New 4Ps of Marketing’ are and how to apply them in practice to engage consumers
• Increasing visibility and make brands stand-out with proven, step-by-step frameworks
• Identifying new hidden sources of growth for brands even in so-called ‘low-growth’ categories
• Mastering the Principle of Disruption and learn how to an create radical growth by disrupting yourself
• Accelerating ROI by applying leading-edge Shopper Marketing strategies that drive sales
• Unlock the power of data to build consumers’ desire for targeted brands

This two-day Advanced Marketing workshop will feature senior marketing directors and multiple Canness Lions winner, Anser Aly, and BrandBoozled creator, Madhav Nayak. Both will be taking the stage to share and discuss on how to best apply and leverage on these trends.

Those keen on signing up for the workshop can go here.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW