AdFest Winners : Congratulations to all the winners in Round 1

The winners have been announced in Brand Experience, Direct, Commerce, Media, PR, Print & Outdoor Craft, Design, Digital Craft, Digital & Social, Mobile, Film Craft and New Director.

5 Grand Lotus awards and 29 Gold Lotus awards have been handed out so far. No Grands were awarded in Commerce, PR, Print & Outdoor Craft, Design, Mobile, Film Craft or New Director.

Brand Experience:

GRAND: #BRINGBACK2011 OREO INDIA LEO BURNETT INDIA, MUMBAI MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI

Oreo kept India stay playful with 15 cricket themed embossed cookies along with an attractive limited-edition packaging to help billions of fans cheer along during the matches. The campaign, though, had a playful twist. It began with MS Dhoni’s surprise press conference that left viewers and media surprised.

The video begins with MS Dhoni walking onto the podium dressed in an OREO jersey with his signature 2011 hairdo and introducing OREO in India for the ‘first’ time. While this raises eyebrows amongst the media, he goes ahead and explains the connection of OREO and 2011, implying that to create history, we need to recreate 2011 history to win the 2022 Cup. Hence, #BringBack2011

GOLD:

THE ELECTIONS EDITION, ANNAHAR NEWSPAPER, IMPACT BBDO DUBAI

PROPILOT MOP, NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC., TOKYO

#BRINGBACK2011, OREO INDIA, LEO BURNETT INDIA, entered by MUMBAI MONDELEZ INTERNATIONAL FOODS, MUMBAI

Direct:

No GRAND was awarded.

GOLD:

UNBRANDED MENU, MCDONALD’S, LEO BURNETT GROUP MANILA x 2

TIGER BEER – 22:31, TIGER BEER, LE PUB APAC, SINGAPORE

Commerce:

No GRAND was awarded. No GOLDS were awarded.

Media:

GRAND: THE ELECTIONS EDITION, ANNAHAR NEWSPAPER, IMPACT BBDO DUBAI

GOLD:

PROPILOT MOP, NISSAN MOTOR CO., LTD. TBWA\HAKUHODO INC., TOKYO

KNOCK KNOCK, A SILENT EMERGENCY CALL, CHEIL WORLDWIDE, SEOUL

VOICE WATCH, TOYOTA MOBILITY FOUNDATION, DENTSU INC., TOKYO DENTSU INC.

PR:

No GRAND was awarded.

GOLD:

HYDROGEN GARBAGE TRUCK, HYUNDAI MOTOR GROUP, INNOCEAN SEOUL

Print & Outdoor Craft:

No GRAND was awarded

GOLD:

BEAUTIFUL MUTATIONS D&AD 2021 EXHIBITION IN JAPAN, DENTSU INC., TOKYO

Design:

No GRAND was awarded

GOLD:

EASY TO WEAR, JUST FOR YOU, KIYASUKU HAKUHODO KETTLE INC., TOKYO, HAKUHODO INC., TOKYO

THE KILLER PACK MAXX FLASH VMLY&R, MUMBAI VMLY&R, MUMBAI

BEAUTIFUL MUTATIONS D&AD 2021 EXHIBITION  IN JAPAN DENTSU INC.

THE MODEL CITY 1:1 SCALE, SHIZUOKA CITY, HAKUHODO KETTLE INC., entered by TOKYO DEA INC., TOKYO

SUNTORY TENNENSUI ENDLESS DAWN, SUNTORY, TENNENSUI SUNTORY HOLDINGS, OSAKA (TSUZUKU), entered by TOKYO/DENTSU INC., TOKYO INC.

ENDLESS APPETITE, THE HOSHI AWARDS, DENTSU INC., TOKYO

Digital Craft

GRAND: DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY. DOT, SERVICEPLAN KOREA, SEOUL/ SERVICEPLAN GERMANY, MUNICH

GOLD:

THE BROKEN HOME, SAMMAKORN CHOOJAI AND FRIENDS, BANGKOK entered by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK

VOICE WATCH TOYOTA MOBILITY FOUNDATION DENTSU INC., TOKYO DENTSU INC., TOKYO

Digital & Social:

GRANDE: CITY HALL OF LOVE CLOSEUP MULLENLOWE SINGAPORE, SINGAPORE

Closeup Toothpaste and MullenLowe Singapore introduced The City Hall of Love, a virtual place in the metaverse where everyone is free to marry whomever they choose and get an NFT to make it official.

GOLD:

FIVE STAR: QUALITY TIME, AGAIN, FIVE STAR CHICKEN, RABBIT’S TALE, BANGKOK

PUYORINGO – GAME OF APPLE, TETRIS- AOMORI APPLE, PUYORINGO PROJECT TOKYO, DENTSU EAST JAPAN

CLASSIFY CONSENT, CONSENT LABS, TBWA\SYDNEY, SYDNEY

Mobile:

No GRAND was awarded

GOLD:

QUEST FOR DYSLEXIA, SAMSUNG, CHEIL HONG KONG /CHEIL PENGTAI BEIJING

DONATION WALLPAPER, MCDONALD’S, LEO BURNETT TAIWAN, TAIPEI LEO

KNOCK KNOCK, A SILENT EMERGENCY CALL, CHEIL WORLDWIDE, SEOUL

Film Craft:

No GRAND was awarded

GOLD:

LOVE YOUR GUT, DUTCHIE, OGILVY GROUP THAILAND, BANGKOK

YOU DON’T NEED WINGS TO FLY, POCARI SWEAT, DENTSU INC., TOKYO entered by SPOON INC., TOKYO

New Director:

No Grand was awarded. No Golds were awarded.

SILVER: THE ROAD NIO W, SHANGHAI SILVER

BRONZE: | WANT TO HEAR SOMETHING NEW?!, EPIGAMIA THE WOMB, entered by MUMBAI CHROME PICTURES MEDIA LLP, MUMBAI

FINALIST:  EAT YOUR FISH, PETRONAS KANCIL AWARDS MALAYSIA 2022, GRAPH STUDIO SDN BHD, KUALA LUMPUR

Find the full list of winners here.