Acer moves from Starcom to UM Malaysia

(marketingmagazine.com.my) – UM Malaysia has won the media business for Acer from incumbent Starcom Mediavest.

The agency will be tasked to carry out work across traditional and digital media including radio, print, digital and out-of- home.

Acer Malaysia’s Head of Marketing Stephanie Ho said, “UM put forward a vision that blurred the lines between media and creativity, data and content, science and art. The UM philosophy appealed to us because of its in-built strategy to adapt to the fast-paced market conditions, while staying connected to consumers’ ever changing needs through real-time insights.

“This resonates with our philosophy of responding to consumers’ needs with solutions that creatively inspires our users’ day-to- day lives, and partnering them to achieve more by making technology accessible to everyone.”

Amit Sutha – Managing Director of UM

Commenting on the win Amit Sutha, Managing Director UM and Ensemble Worldwide said, “We are humbled that Acer has chosen to work with UM. We see this as an opportunity to partner a brand that has become a trusted electronics technology producer and brought technology to nearly every corner of the world.”

He added, “There are two shared beliefs that made this match possible. The first, stop thinking of the sale as an end point or an isolated action, and rather consider it in terms of a customer journey with purchase opportunities at each stage. Two, brands today are not built on buying mass reach, but by orchestrating intimate relationships with consumers.”

The team officially took over the business from August 1st for a 12 month contract focusing on new product launches and driving product sales.

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• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
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• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
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•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

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More details www.marketingmagazine.com.my/cmo2016