Oh, hi there. Welcome to Leo Burnett London’s 2016 Predictions.
Yeah, yeah, it’s yet another set of things to look out for next year, just like you’re seeing from every other agency, trend house, newspaper, blah. So why should you read this one?
Well, what’s interesting about ours (we think) is the element of diversity and discussion. We’ve taken a set of forward-looking ideas from a variety of people within the agency, as well as one of our affiliate trend nerds, to compare and contrast. Three of them, for example, came up with Virtual Reality as a big thing for next year – although you’ll note that some are rather less enthused about it than others. It’s a mixed bag.
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