A response from U Mobile on the removed Christmas jingles

(marketingmagazine.com.my) – By: Malati Siniah

In a not so jolly move earlier this week, U Mobile released a series of Christmas jingles dedicated to its three competitors Digi, Celcom and Maxis.

The videos showed a group of singers dressed in orange adapting popular Christmas jingles into personalised messages to their competitors.

“Jingle Bells something smells, oh wait that your style, Anger your subscribers till they run to U Mobile” – A lyric from U Mobile’s Christmas jingle dedicated to Maxis.

The videos, however, were short lived.

In less than 24 hours of the videos being launched the brand removed the three videos from its Facebook page.

In an email response to MARKETING Tiffany Chew, Head of Corporate Communications at U Mobile issued the following statement:

“Our Christmas jingle was meant to be taken with a large dose of humour and nothing more. Though rather well received, we do respect that it might have upset some people and that was really not our intent. We’d like to take this opportunity to wish everyone a fantastic festive season and a great start to 2017.”

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW