Will ‘Dowan’ and ‘Cafe Nasty’ give Wonda a run for money?

(marketingmagazine.com.my) – Malati Siniah

Thanks to their extensive advertising it’s hard to think of Kopi Tarik in a can without having Wonda Coffee in mind.

However it looks like two new Kopi Tarik brands, ‘Dowan’ and ‘Cafe Nasty’, are making waves online with quirky videos, hashtags #macamkopitapicopy #kopicat and a teaser product website www.dowancoffee.com  

While Dowan’s key message seems to be that it’s ok to be number two, Café Nasty proudly shares that its product is a copy of another famous brand (the logo looks suspiciously like….Wonda!)

Curiosity towards the new products have driven key local online portals including OhBulan and Mini Me Insights to cover the story. Café Nasty’s video even inspired popular local online influencer, Jihan Muse to create a parody video which has been viewed over 17,000 times.

So is this all a promotion by Wonda Coffee to remind people that they are number one?

We can only speculate.

Wonda Coffee did respond to both campaigns last Friday on their official page with the following message… 

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW