Ex-Naga DDB & McCann creative heads start new journey

(Marketingmagazine.com.my) – Two industry veterans with 17-year career experience each, Wong Sen Kiat (left in picture) and Ng Teck Yew, have joined Saatchi & Saatchi Arachnid, a Publicis One agency, as its creative director and creative director of art & design.

Having completed a 5-year run leading the Digi creative team at Naga DDB, Wong Sen Kiat, whose vast experience includes stints at Leo Burnett, BBDO, Publicis and JWT, working with clients such as Maxis, Celcom, HSBC, Citibank, Petronas, BMW, Ford and Proton, has been tasked with leading the agency’s creative department.

“We’re living in a digital age, but stories and emotion are still the driving force behind people’s decisions. I’m relishing the opportunity to build on Saatchi & Saatchi Arachnid’s digital expertise, and enhance the work with stories that build businesses,” Sen Kiat said.

Ng Teck Yew, was previously the Creative Group Head at McCann Worldgroup Kuala Lumpur, a role he held for the past five years, prior to joining Saatchi & Saatchi Arachnid. Honing his passion for art and design with brands like Nike, Petronas, Toyota, Huawei and Nestle, Ng is also an accomplished artist, creating furniture and home décor accessories to indulge his aptitude for design.

“I aim to win clients over with our brand of creative solutions and convince them that being brave can lead to engaging brand campaigns,” Teck Yew shared.

“We are ecstatic to have both Sen Kiat and Teck Yew on board. This marks a new chapter for us as the only full-service agency with digital at its heart. Increasingly, clients are looking for more than what traditional or digital agencies can offer. We want to be that agency, one that transcends touch points or silos,” commented Saatchi & Saatchi Arachnid Managing Director David Soo.

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