Posted on by Raihan Hadi
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Have you submitted your Merdeka TVC for our Readers’ Choice Awards?
22 Aug
Submissions for the Readers’ Choice Awards, Merdeka TVC 2020 edition has been open since the beginning of the month and the entries we’ve been receiving an overwhelming number of entries. If you haven’t submitted yours, there’s still time.
Did you know that this isn’t the first time we’re hosting the Readers’ Choice Awards? What started out as a simple polling of the best festive ads has turned into an annual awaited awards, inevitable when you consider how much Malaysians love their festive ads.
Take a look at the top 10 Merdeka TVCs of 2019, as voted by MARKETING Magazine’s readers and don’t forget to submit yours! Especially since Astro is the official media partner for this year, you stand a chance for added national exposure if your TVC is voted as one of the best Merdeka TVCs of 2020.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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