Mindshare appointed integrated media agency for Kimberly-Clark in Malaysia

Mindshare will be responsible for Integrated strategic media planning, buying,content marketing management and search engine optimization for Kimberly-Clark brands in Malaysia. Kimberly Clark has well-known global brands, including Kleenex, Huggies, Kotex, Poise, Depend and they are an indispensable part of life for people in Malaysia.

Mindshare has put together a WPP talent first approach for Kimberly-Clark and will also be responsible for driving the integration of services for the business across WPP agencies’ and capabilities.

Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “Kimberly-Clark has powerful consumer brands and we are extremely excited to partner them on an audience-first integrated approach to marketing. We have built a precision marketing model for helping the brands deliver through wastage free targeting and being relevant and meaningful to the consumers across the various stages of their journey.”

Martina Jezdikova, Marketing Director Malaysia, Kimberly-Clark said “From creating new categories to starting new conversations, we are constantly innovating our products and our practices to serve and care for the ever-changing needs of the people we touch at all stages. Mindshare showcased a compelling and clear strategic thinking of partnering us to deliver great consumer experiences and we are looking forward to touch more Malaysian lives through this partnership”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW