2019’s Most Popular YouTube Ads in Malaysia

Today, Google Malaysia released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia.

This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion.

1. McDonalds Malaysia

2. Mudah.my

3. CIMB

4. RHB Group

5. Petronas

6. Malaysia Airlines

7. Touch ‘n Go eWallet

8. Celcom Axiata

9. Nestle Malaysia

10. ABC Malaysia

Trends from this half-year leaderboard:

• Part festive, part daily life. The half year list is almost evenly split between seasonal ads that captured moments from two of Malaysia’s important festive celebrations – Hari Raya Aidilfitri and the Lunar New Year – as well as ads for everyday necessities like internet connectivity and soy sauce.
• Not too long, but just right. Continuing last year’s trend, this year’s this year’s contenders has stuck with moderation, opting for ads as short as 15-seconds for products and seasonal shorts that stretches to just under 5 minutes.
• Dramatic effect. While production quality has been consistent with ads from yesteryear, this year’s list seem to feature more dramatic takes of popular formats. The festive sketches, in particular, have opted for a darker tone to convey their respective messages of family, unity and tradition.

These ads are another reminder of Malaysia’s thriving ad industry and the amazing pool of creative talent we have.

Globally, 1.5 billion people log into YouTube every single month. On aggregate, 1 billion hours of videos are watched on YouTube each day.

Source: Google Malaysia

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW