Puma Unleashes Creative Firepower with Adam&EveDDB to Revolutionise Brand Strategy

By The Malketeer

A New Era of Sports Branding Begins

Puma has appointed Adam&EveDDB as its global creative agency, signalling a transformative moment for the iconic sportswear brand.

The partnership, sealed after a competitive pitch, promises to redefine Puma’s market positioning and consumer connection.

The Power Behind the Pitch

Julie Legrand, Puma’s recently appointed Senior Director of Global Brand Strategy and Communications, is driving this strategic evolution.

With a stellar background spanning H&M and Procter & Gamble, Legrand brings a wealth of global brand expertise to the table.

“Part of my mission is to oversee and further elevate the Puma brand in consumers’ minds,” she explained, highlighting the agency’s critical role in bringing the brand’s core DNA to life.

Emotional Creativity Meets Athletic Performance

Richard Teyssier, Puma’s Vice President of Brand and Marketing, highlighted the brand’s ambitious vision.

“We aim to be at the forefront of innovation and trends,” he stated, underlining the partnership’s strategic importance.

Adam&EveDDB isn’t just another agency – they’re positioned as a partner capable of building deep, emotional connections across Puma’s extensive sports portfolio.

Creative Firepower Unleashed

Adam&EveDDB’s CEO Miranda Hipwell expressed infectious excitement about the collaboration.

“Communicating all that PUMA has to offer is a gift,” she declared, with the agency’s London and Berlin teams poised to craft a narrative that captures the essence of movement and athletic passion.

What’s Next: A Spring 2025 Reveal

Mark your calendars: The first campaign under this new creative direction will break ground in Spring 2025.

With Legrand’s strategic vision and Adam&EveDDB’s emotionally charged creativity, the sports marketing world is watching with bated breath.

As Puma continues to position itself as a leading sports performance brand, this agency partnership represents more than just a marketing move – it’s a statement of intent to connect, inspire, and revolutionise how consumers perceive sports branding.

Stay tuned – the Puma revolution is just beginning.