Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Prudential Unveils The Dream Creator: An AI Installation at ArtScience Museum
30 Aug
Prudential Singapore, in collaboration with AI CREATE, is excited to announce the launch of “The Dream Creator”, an innovative AI-driven interactive installation at the ArtScience Museum. The installation will be part of the ‘In the Ether – A Festival of Technology and Innovation,’ running from September 1 to 30, 2024.
“The Dream Creator” invites visitors to explore the endless possibilities of generative AI by transforming their imagination into vivid digital art. Guided by YAI, AI CREATE’s vibrant pink mascot, participants can craft unique characters, scenarios, and styles that come to life on screen, turning their dreams into a collective display of creativity and innovation.
“Prudential is committed to supporting people in achieving their well-being needs for today and the future. ‘The Dream Creator’ pushes the boundaries of technology and creativity, making AI accessible to everyone and encouraging reflection on life choices and aspirations,” said Goh Theng Kiat, Chief Customer Officer at Prudential Singapore.
“By sponsoring this initiative, we hope to inspire individuals to think deeply about their mental and physical wellness and understand how today’s choices can lead to a brighter, more fulfilling future.”
AI CREATE, known for its global initiatives that explore the intersection of artificial intelligence and creativity, brings its expertise to this installation, making it a highlight of the festival. “We believe that The Dream Creator will not only entertain but also educate the public on the potential of AI in creative industries,” said David Webster, Co-Founder of AI CREATE.
“It’s about making the abstract power of AI tangible and inspiring new ways of thinking about technology and art.”
By making AI accessible and fun, “The Dream Creator” aims to inspire a new generation of creatives to explore the possibilities of this transformative technology.
In addition to “The Dream Creator”, AI CREATE will also present “Creator RenAIssance”, a two-day programme at the ArtScience Cinema on September 14-15, 2024. This event will feature iconic short films that exemplify the role of AI in reshaping the filmmaking process.
Attendees can participate in insightful panel discussions with filmmakers and creators, exploring how AI is transforming the way films are made. The programme will also include a live prompt battle where professional creators compete to generate the most impressive AI-generated images.
