You Won’t Believe What Happens in the Dark Underbelly of Global Politics!
In a world drowning in plastic, an unexpected alliance has emerged to shake up the status quo.
Greenpeace International and creative powerhouse, We Are Social Studios, have joined forces to launch a campaign that’s turning heads and raising eyebrows.
Who are their primary target group?
World leaders who are continually dragging their feet on plastic pollution.
The Final Countdown: Busan or Bust
As the clock ticks down to November, all eyes are on Busan, South Korea.
This bustling metropolis will host the final round of Global Plastics Treaty negotiations, where the fate of our planet’s plastic-free future hangs in the balance.
With four meetings already in the rearview mirror, the pressure is on for politicians to cross the finish line with a game-changing agreement.
Lights, Camera, Action: Politicians on the Run
Imagine suit-clad world leaders sprinting towards a finish line, dodging obstacles and temptations along the way.
That’s exactly what We Are Social Studios has brought to life in their 75-second campaign film.
Directed by Jon E. Price, this satirical masterpiece puts a humorous spin on a deadly serious issue.
Fossil Fuels and Bribes: The Race Gets Dirty
But it’s not all fun and games in this political dash.
The film doesn’t shy away from the dark underbelly of global politics.
As our runners navigate the course, they’re confronted with bribery attempts and a sudden surge of fossil fuels.
Will they stay the course or succumb to these nefarious influences?
The Cliffhanger: Will They or Won’t They?
In true edge-of-your-seat fashion, the film leaves viewers hanging.
Has enough been done to secure a plastic-free planet?
Or will our political athletes fumble at the final hurdle?
The answer, it seems, is up to us.
Voices from the Sidelines
Capucine Dayen, Greenpeace’s plastic campaign Communications Chief, is rallying the crowd: “The race has started, and we hope this film will help us get to the finish line.”
Meanwhile, We Are Social’s Dan Keefe and Simon Richings are cheering from the stands, proud of their team’s work in delivering this crucial message with both humour and gravity.
As this political marathon unfolds on Greenpeace’s social platforms, one thing is clear: the race to save our planet from plastic pollution is on, and we’re all invited to watch – and act.
