Forget diving and match-fixing – the United Kingdom’s Premier League’s biggest scandal is happening miles above our heads.
A damning new campaign exposes football’s shameless climate destruction, and it’s worse than you could ever imagine.
The Beautiful Game’s Ugly Addiction
The Campaign for Better Transport has ripped off football’s eco-friendly mask, revealing a grotesque addiction to fossil fuels that would make an oil baron blush.
Partnering with Leith agency, they’re determined to drag these carbon-junkie clubs into the spotlight.
27 Minutes of Pure Climate Destruction
Prepare to have your mind blown: a staggering 80% of Premier League clubs are treating our atmosphere like their personal trash can, choosing gas-guzzling flights for ridiculously short trips.
The average flight time is a pathetic 42 minutes.
But wait, it gets worse.
The shortest flight recorded was an absurd 27 minutes – less time than it takes to watch half a Match of the Day highlight reel.
Planes, Trains, and Automobiles: The Climate Genocide Cup
Michael Solomon Williams from the Campaign for Better Transport didn’t hold back: “These clubs are literally fuelling the climate apocalypse for the sake of convenience.”
With perfectly good trains and coaches available, these pampered millionaires are choosing to torch the planet’s future instead.
The Black Boot: Football’s Hall of Climate Shame
Enter the ‘Black Boot’ award – the trophy no one wants but every club seems hell-bent on winning.
This season, we’ll watch in horror as teams battle it out for titles like ‘Planet Killer of the Season’, ‘Carbon Criminal of the Match’, and ‘Eco-Terrorist Team of the Month’.
Game Over for Mother Earth
Leith’s Samuel Muir didn’t mince words: “These unnecessary flights are a middle finger to future generations.”
The Black Boot campaign is determined to drag these climate vandals kicking and screaming into accountability.
As the planet burns and sea levels rise, will this be the wake-up call that finally forces Premier League clubs to get their heads out of the clouds?
Or will they continue their reckless joyride towards environmental Armageddon?
The clock is ticking, and Mother Nature doesn’t do extra time.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
