Is The APPIES the Olympics of Advertising?

While I say this in jest, let’s have fun drawing some “parallels”…

Performance before Live audience: All Finalists need to present before a panel of judges made of CMOs and an industry audience.

Preparation & Training: Teams at the APPIES spend time researching, strategising and fine-tuning their presentations to ensure maximum impact and effectiveness. ​

Team Sport: Like the Olympics with 9 team sports, The APPIES is also a team sport made up of Marketer/Agency.

Showcasing Talent: APPIES offers a platform for the competitors to display their creative and strategic strengths to peers and clients.

Recognition and Prestige: Winning an APPIES award can significantly boost the profile of participating brands and agencies.

Record breaking: Both require continuous innovation and creativity and a quest for perfection to gain a competitive edge.

Expert Assessment: All performances are similarly evaluated by seasoned judges using predefined criteria. ​

Diversity of Experiences: Both exemplify the human pursuit of excellence and display a rich tapestry of ideas and competence.

So if you wanna jump through some hoops to win, visit appies.com.my

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW