Invictus Blue Group Welcomes Jo Yau as New Group CEO

Invictus Blue Group is thrilled to announce the appointment of Jo Yau as its incoming Group CEO, effective 15 May 2024. With over 24 years of diverse experience across media owners, integrated agencies, creative agencies as well as Fin Tech startups – Jo brings a wealth of expertise and leadership to her new role.

With the appointment of Jo Yau, Invictus Blue is accelerating its transformation agenda, promoting its commitment to women in leadership, being more client focused as well as pivoting the company to be more Tech and AI focused. “We are delighted to welcome Jo Yau to the leadership team at Invictus Blue Group,” said Keith Miranda, President of Invictus Blue Group.

“Her track record of success and diverse skill set make her an invaluable asset as we continue to expand and evolve.” Miranda added: “To be honest, whilst we are doing many things right – there are things that we can do better as a company and as a Group – and I have faith that Jo is the person to lead us there.”

Having previously worked in senior levels in GroupM and ZenithMedia (now rebranded to Invictus Blue), Jo has managed an impressive portfolio of blue-chip and international brands including Maybank Group, Toyota, Emirates, American Express, HSBC, and Volvo. Her extensive background in media has equipped her with a deep understanding of client needs across various industries.

In addition, Jo served as General Manager at Grey, where she honed her skills in managing creative deliveries for clients such as TM, Maybank, Coway, Lenovo, Oppo, and more. Working tirelessly alongside with the leadership team, Grey emerged as the top agency in Malaysia, winning prestigious awards including Cannes Lions and Kancil Awards.

Jo also held a dual role in Malacca Securities Group of Companies, serving as Chief Marketing Officer in Malacca Securities and Chief Commercial Officer at MULA Advisory, a subsidiary under the group. During her tenure, she oversaw significant milestones including the rebranding and launch of the 60th-anniversary celebration of the company, as well as the successful launch of M+Global, a stocktrading app that provide access to US and HK market, marked a key achievement for the company in the stockbroking and technology space.

In her role at MULA Advisory, Jo’s biggest achievement was successfully launching Malaysia’s first Financial Planning App, aimed at guiding Malaysians to be more financially savvy with their personal finance. This innovative solution has had a profound impact on democratising financial planning, contributing to the advancement of financial literacy and empowerment in the region.

Commenting on her appointment, Jo Yau expressed her enthusiasm, stating, “It’s truly an honor to come back home as the new Group CEO. With the solid foundation laid by our late President Gerald Miranda over the past 30 years, I see this as an opportunity to lead the team into the next chapter.

I’m excited to apply my experience and expertise towards fostering innovation, driving growth, and facilitating transformation within the company. Our vision is to cultivate an agency that prioritizes people, be it our employees or clients, at every step of the way.”

Jo is known in the media industry for her determination to produce innovative work that challenges conventions. She approaches her projects with passion, energy, and a unique style, ensuring that her strategic vision stands out and exceeds the ordinary expectations to create exceptional and unconventional solutions.