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Three parkour athletes turn INTI into a playground
15 Mar
3 parkour athletes run free on INTI’s 82-acre flagship campus highlighting INTI’s campus facilities
INTI International University caught the attention of extreme sports enthusiasts parkour team, Zero2Flow with its 82-acre land space, numerous campus facilities, a football field and an Olympic size swimming pool.
INTI gave the lads from Zero2Flow a warm welcome and the opportunity of a lifetime to turn the university’s campus grounds into their own personal parkour playground for an entire day while highlighting the campus in an extreme way.
“We wanted to highlight our flagship university without going down the clichéd root of shooting just another campus highlight video.
“We decided to take a risk by going down the extreme sports route by giving parkour enthusiast free reign to free run around campus for a day.”
The team performed some unbelievable stunts and acrobatics as they ran through our campus hallways and grounds, making use of the different facilities and its environment to their advantage,” Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges.
“It was amazing to see it on video, and the slow-motion effects detail the level of difficulty in the stunts performed while giving you a better and prolonged view of the campus,” said Timothy.
The director was none other than INTI alumnus and parkour enthusiast, Jonathan Cheah.
The collaboration was a dream job for him as it allowed him to use the campus like a blank canvas and paint it with the fast-paced, action-packed stunts of parkour.
“I graduated from INTI a year ago and have always wanted to shoot a parkour video. When INTI approached me with the idea, I was on board immediately.
“There is a big community of parkour athletes in Malaysia and I am thrilled that they are willing to showcase this sport,” shared Jonathan.
“We are always on the look out to find interesting ways to tell a story; be it about our students or campuses.
“We loved working with these athletes, who were very creative and supportive in bringing this vision to life.
“Being in a competitive environment like education means there’s a great need to be a disruptor by creating content and we believe we are on the right track of doing so,” Johnson added.
The video which was released on March 12, 2018, has already garnered over 14,000 views and 237 shares via its Facebook page.
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