Andrew Lee Appointed as CEO of 4As Malaysia

The Association of Accredited Advertising Agents Malaysia (4As Malaysia) proudly announces the appointment of Andrew Lee as its new Chief Executive Officer (CEO), effective immediately.

In his new role, Andrew will lead the charge in implementing and executing strategies approved by the 4As Malaysia President and its council. His responsibilities will revolve around aligning these plans with the association’s five key objectives, which include providing industry leadership, elevating standards, nurturing talent, promoting creativity, and serving as a trusted advisor to the government.

Andrew Lee brings a wealth of experience to his new position, having previously served as the President of 4As Malaysia and the Group Managing Director of Havas Malaysia. His tenure at the helm of Havas Malaysia has equipped him with invaluable insights into the advertising industry, making him well-suited to drive 4As Malaysia forward.

Ryusuke Oda, Acting President of 4As Malaysia, expressed his confidence in Andrew’s appointment, stating, “Andrew’s track record of leadership and his deep understanding of the advertising landscape uniquely qualify him for this role. We are thrilled to have him on board as our CEO, and we look forward to the innovative initiatives he will spearhead.”

Furthermore, Dato Johnny Mun, Senior Advisor of 4As Malaysia, emphasised the importance of Andrew’s appointment in furthering the association’s mission. “Andrew’s dedication to advancing the interests of the advertising community is evident in his longstanding commitment to 4As Malaysia. His leadership will undoubtedly bolster our efforts in shaping the future of advertising in Malaysia,” said Dato Johnny Mun.

In an exclusive statement, Andrew Lee expressed his enthusiasm for his new role and extended an invitation to industry professionals to join 4As Malaysia. “Joining 4As Malaysia is an investment in your success,” he remarked. “As a member, you’re not just part of an organisation — you’re part of a dedicated team working tirelessly to advance your interests. From industry guidance and talent development to championing creativity and advocating in government, 4As Malaysia empowers you to flourish in the ever-evolving advertising arena. Join us today and together, let’s shape the future of advertising.”

Andrew Lee’s appointment marks an exciting new chapter for 4As Malaysia, as the association continues to play a pivotal role in shaping the advertising landscape in Malaysia’s future.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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