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36 compelling stories behind Malaysian brands at APPIES!
28 Apr
(Marketingmagazine.com.my) -Yes, on May 19 & 20, 36 shortlisted campaigns will be presented in a 30-mins interactive format comprising of a 4-minute intro reel, 6-minute oral presentation, and finally questions from the judges and audience.
Here they are….
CATEGORY – BUSINESS SERVICES
Campaign Title : AIA HEALTH REPORT CARD Brand : AIA
Campaign Title : Unifi: For The Makers Of Tomorrow Brand : Unifi
Campaign Title : Cubaan Dan Rezeki Brand : AIA Takaful
Campaign Title : Easy Resolutions With Mr. Coach Brand : OCBC Bank
Campaign Title : Huawei Best “Wei” Brand : Hua Wei “Mate S”
Campaign Title : Maxis Zerolution – Turning Zero Into Hero Brand : Maxis
Campaign Title : Edunation’s Viral Classroom Brand : Edunation/Brickfields Asia College
Campaign Title : Yonder Music Launch Brand : Yonder Music
Campaign Title : Reset The Future Brand : Sun Life Malaysia
Campaign Title : Kucing Happy – How a conventional bank made itself relevant in the age of social media Brand : BSN Corporate
CATEGORY – CONSUMER DURABLES
Campaign Title : Get Cheras to Cheras Brand : IKEA
CATEGORY – FOOD & BEVERAGES
Campaign Title : Catinum Card Brand : Sheba
Campaign Title : How Wonda Owned A Day Brand : Wonda Coffee
Campaign Title : KFC Hot and Cheezy Brand : KFC
Campaign Title : McDonald’s Ramadhan 2015 Brand : McDonald’s
Campaign Title : Wonda Restarts Your Day Brand : Wonda Coffee
Campaign Title : McDonald’s Dubsmash Chant Challenge Brand : McDonald’s
Campaign Title : Mountain Dew Neonizes Malaysia Brand : Mountain Dew
Campaign Title : Let’s Be Friends Brand : Wrigley’s Doublemint
CATEGORY – NON-FOOD FMCG
Campaign Title : The House Brand : ASTRO
Campaign Title : L’Oreal Raya Cantik Bergaya Brand : L’Oreal Paris, Maybelline and Garnier
Campaign Title : PMS FACTOR Brand : Libresse
Campaign Title : CLEAR: Pelangi Cinta Brand : CLEAR
Campaign Title : Polis Evo Brand : ASTRO
Campaign Title : Safi Shayla : Show the World That There is Nothing That Hijabsters Cannot Do Brand : Safi Shayla
CATEGORY – PROBONO/GOVERNMENT/CULTURAL
Campaign Title : #MYCYBERSALE2015 Brand : #MYCYBERSALE
Campaign Title : Maxis Safe Mode Brand : Maxis
Campaign Title : The Yasmin Project Brand : The Yasmin Project
Campaign Title : #tanahairku Brand : PETRONAS
Campaign Title : Can You Keep A Secret? Brand : Women’s Aid Organisation (WAO)
Campaign Title : #PakcikMisteri by TM Brand : Telekom Malaysia Berhad
Campaign Title : Rubber Boy Brand : PETRONAS
Campaign Title : Sama-Sama Brand : BSN Corporate
Campaign Title : Pengacau Raya Brand : BSN Corporate
Campaign Title : Monsoon Cup Motion 360 Virtual Reality Boat Simulator Brand : Monsoon Cup
Campaign Title : RE: Change That Inspires Change by TM Brand : RE (Malaysia’s first Corporate driven Start-up Accelerator Program)
APPIES Malaysia 2016 Marketing Conference open for registrations!
‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.
• 36 latest Marketing Case-Studies
• 22 marketing leaders as Judges
• 3 top-notch Keynote Speakers
* 4 Game-Changing Panel Speakers
Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”
Date: 19 & 20 May, 2016
Venue: The Grand Ballroom, Eastin Hotel Kuala Lumpur
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APPIES Malaysia 2016 Marketing Conference open for registrations!
