Themed, Powering Ideas to Revive and Relaunch Malaysia, this virtual discourse curated by Ab & Artho Tourism Marketing & PR, is aimed at building confidence and assurance of the Malaysian tourism industry.
“We are pleased that X-Change Malaysia brand thinkers comprising top experts and intellectuals in the tourism industry contribute their expertise voluntarily to show solidarity to help revive and relaunch tourism in Malaysia,” said Adlina Borhan, CEO and Co-Founder, Ab & Artho Tourism Marketing & PR.
Registration into the programme is free. It will highlight a keynote address by the newly- appointed Director General of Tourism Malaysia, Dato’ Haji Zainuddin Abdul Wahab and a welcome speech by the Chairman of Global Chamber of Business Leaders, Mr Dejan Stancer.
The discourse will be moderated by Dr Farizal Razalli, Research & Analytical Director, Ab & Artho. There will be two (2) webinars; five (5) online seminars and a virtual travel shop open to public.
The virtual travel shop will showcase about 50 Malaysian suppliers offering services ranging from accommodations, leisure attractions, transportations, health and wellness, sporting activities to bespoke experiences such as culture, nature, gastronomic trips and more.
The first segment of the webinar will start at 10:00am Malaysian time (GMT+8) to discuss on topic: How Malaysia’s global re-launch unveils immense opportunities (and challenges!); the new motivations and aspirations that define the endemic/post-COVID19 travellers and how can products and services be refreshed and restyled to appeal to travellers; how sustainability is propelling the new way forward and discussion on how can we navigate the future via two indispensable enablers/catalysts – high quality human capital (talents) and robust tech mastery and facility.
The afternoon webinar scheduled at 16:00pm Malaysian time (GMT+8), highlights topic: As global nomads look for exceptional travel experiences, personalisation is expeditiously re-inventing the codes of Malaysia’s tourism.
Get to know what influences travel decision of the inbound travellers, especially as Malaysia is gearing up towards the re-opening of her borders; how is Malaysia preparing towards the resumption of international travels.
X-Change Malaysia ’21 is curated by Ab & Artho Tourism Marketing & PR in solidarity with collaborators namely Malaysia Airlines, Nazsoft Tech, Traveloka, Global Chamber of Business Leaders (GCBL), Tourism Malaysia, PR Newswire and the Malaysian French Chamber of Commerce and Industry (MFCCI).
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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