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Learn to link a good tale to your company at this LinkedIn workshop!
14 Sep
Don’t miss Indhran’s LinkedIn storytelling workshop
Why is it important that your business tell its own story? How do you capitalize on LinkedIn as a method of promoting your business and what you have to offer.
Find out all this and more at the Storytelling for LinkedIn workshop at the Sime Darby Convention Centre on the 24th of September.
Storytelling is a buzzword that many people like to use but few people understand especially in the context of how would one profit or gain traction from it on a platform like LinkedIn.
At the workshop, participants will find out how to connect the story with the audience using this platform.
The focused seminar and workshop will be conducted by Indhran who will explore the art and science of story telling on LinkedIn drawing from upon everything from ancient lessons of Aristotle to the latest techniques of Hollywood screenwriters.
Indhran is CEO and founder of the Sunshine Group, an integrated communications group with offices in Sydney, Singapore and Kuala Lumpur.
Some of the key takeaways at the event will include:
1.Reinforcing your reputation by learning how to share your company’s story and develop trust on the subject matter through regular updates.
2.Generate leads and referrals. Discover how to add value and participate in business communities especially for business to business terms.
3. Showcase product services. Learn how to use LinkedIn’s company pages to effectively communicate what you have to offer and then tailor your stories to different industries.
4.Build your brand and uncover the tricks used that experts use to leverage current and previous employees use of LinkedIn and growing this network back to your company page.
In addition to all of the above storytelling principles will be illustrated with real-word examples from a variety of media on LinkedIn. These principles will then be put immediately into practice as attendees create and present their own stories with special attention paid to structure, forward motion, drama, resolution and elements of virality.
Participants will understand how to tell a good story on LinkedIn be it a speech, essay, video or Powerpoint presentation.
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