YouTube Goes Offline in 80 Countries

(Marketingmagazine.com.my) -Mobile users now have it easier as the video-sharing platform YouTube has launched an offline feature in about 80 countries worldwide including Malaysia, Indonesia, Philippines and Vietnam in South-East Asia.

This ad-supported offline feature on Android and iOS platforms will also lessen the data burden on mobile users, the Google subsidiary said in a statement.

The new offline feature for the YouTube app lets users make videos available for offline viewing using WiFi or their data plans.

Once taken offline, the videos can be viewed without an Internet connection for 48 hours, allowing people to enjoy videos during short periods of low or no Internet connectivity, YouTube said.

For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon.

Sajith Sivanandan, managing director of Google Malaysia, Vietnam, Philippines and New Emerging Markets pointed out that: “We are delighted to launch this new offline experience on YouTube with some of the top players in entertainment,”
“By making these popular videos available for temporary offline viewing, our partners will help fans connect more easily with their favourite content, while also helping bring more viewers to their videos,” he added.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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