MARKETING Magazine Asia

(Marketingmagazine.com.my) -Mobile users now have it easier as the video-sharing platform YouTube has launched an offline feature in about 80 countries worldwide including Malaysia, Indonesia, Philippines and Vietnam in South-East Asia.

This ad-supported offline feature on Android and iOS platforms will also lessen the data burden on mobile users, the Google subsidiary said in a statement.

The new offline feature for the YouTube app lets users make videos available for offline viewing using WiFi or their data plans.

Once taken offline, the videos can be viewed without an Internet connection for 48 hours, allowing people to enjoy videos during short periods of low or no Internet connectivity, YouTube said.

For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon.

Sajith Sivanandan, managing director of Google Malaysia, Vietnam, Philippines and New Emerging Markets pointed out that: “We are delighted to launch this new offline experience on YouTube with some of the top players in entertainment,”
“By making these popular videos available for temporary offline viewing, our partners will help fans connect more easily with their favourite content, while also helping bring more viewers to their videos,” he added.