Wtf P&G?

Proctor and Gamble registers trademarks for popular text lingo

Big name product Procter & Gamble (P&G) is giving itself a cool millennial makeover by laying claim to text lingo that we’ve been using liberally for years. OMG.

The company—which owns leading consumer goods brands like Old Spice, Tide, Braun, Febreze, Olay, Tampax, and more—has filed trademarks for acronyms ‘LOL’, ‘WTF’, ‘FML’, and ‘NBD’.

The company plans to use the abbreviations on P&G’s household and personal care products.

To date no approvals have been granted by the US Patent and Trademark Office (USPTO), which has until January 2019 to respond.

None of the acronyms have been applied on the packaging or campaigns of P&G’s products yet. What could they possibly stand for, though? ‘Lots Of Laundry’ and ‘Whip That Febreze’?


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