Proctor and Gamble registers trademarks for popular text lingo
Big name product Procter & Gamble (P&G) is giving itself a cool millennial makeover by laying claim to text lingo that we’ve been using liberally for years. OMG.
The company—which owns leading consumer goods brands like Old Spice, Tide, Braun, Febreze, Olay, Tampax, and more—has filed trademarks for acronyms ‘LOL’, ‘WTF’, ‘FML’, and ‘NBD’.
The company plans to use the abbreviations on P&G’s household and personal care products.
To date no approvals have been granted by the US Patent and Trademark Office (USPTO), which has until January 2019 to respond.
None of the acronyms have been applied on the packaging or campaigns of P&G’s products yet. What could they possibly stand for, though? ‘Lots Of Laundry’ and ‘Whip That Febreze’?
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
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Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Senior Vice President, IPG Mediabrands
Global Case Studies include:
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- NIKE ‘’Hyper Court’’
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Hando and his team have monitored over 200 digital marketing award show across the globe and interviewed the winners. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable!
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
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Full details: http://best-marketing.eu/events/kl-2018/
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.