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WPP brings its dedicated PR arm for Huawei to Malaysia
17 Jun
(Marketingmagazine.com.my) – WPP has brought its bespoke agency, TEAMHW, following up from its win on handling the Huawei’s social media, PR and communications duties in the Southern Pacific and Malaysian divisions of its consumer business.
Started up in 2013, TEAMHW is a WPP group providing global communications services to Huawei. While already in Beijing, Shenzhen, Hong Kong, London and Shanghai, this is the first time the unit had been extended to Malaysia.
In Malaysia the account was previously handled by WPP owned group Ogilvy PR.
TEAMHW combines resources from the group’s various branding, digital marketing and PR agencies including Burson Marsteller, Geometry Global and Ogilvy & Mather.
Commenting on the appointment Henry Hsu, COO of Huawei Consumer Business Group, Southern Pacific region shared,
“Huawei has become the new choice of consumers in the region. In the next two years, Huawei wants to become the most loved brand amongst consumers.
We look forward to working with TEAMHW to improve brand affinity and appeal to a wider audience seeking mobile devices so intelligent in function and beautiful in form to deliver beyond consumer expectations. We will also look towards expanding our retail presence and offerings with world class after-sales service to grow our market share across this region.”
Anthony Wong, Global Client Leader at WPP’s TEAMHW added, “As one of the world’s fastest growing mobile device brands, Huawei’s mobile devices look set to give some of the more well-known brands a run for their money. TEAMHW is excited to now be working with the Southern Pacific divisions to help grow acceptance of the Huawei brand and its amazing mobile devices across the key growth markets.”
The appointment came after a review process involving several agencies in Malaysia, in February 2016 with the global launches of the Huawei MateBook and Huawei P9.
The recent launch of Huawei P9 caused quite a stir in Malaysia last month when the brand’s PR agency had to retract a statement made in its press release slamming its competitor.
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