Once upon a time I worked in ad agency McCann Erickson.
For almost 8 years, I partnered with an amazing Art Director called Peter Wong.
Peter was a force of nature, and together we were the baddest bad ass creative duo.
We were rude, reckless and rowdy. We fought for our work and did not suffer fools.
Our inflated egos could flank and float the Titanic. Peter drove a white Ford Laser Sports hatchback. I drove a black Ford Laser Sports hatchback.
He had a drum set in our room that took up more space than his and my desk areas combined. He wrote a song that won the top RTM award.
We worked around the clock and terrified account management. I once threw a keyphone at an account director.
We were a pain.
We were quite intolerable.
But the work was dazzling.
And the awards aplenty.
Peter passed away last week, and with that, a raucous part of my life in advertising is now a distant memory.
My love and blessings to his wife Anna and son Ethan.
And to those in the industry, my message is: it’s ok to be mad, upset, crude, fearless and adamant about your work.
The world needs more politically incorrect people like Peter Wong.
You only live once.
Creative combustion rules.
The rest is admin and fluff.
HARMANDAR SINGH
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