What’s brewing at Heineken? A new Marketing Director!

Heineken Malaysia has a new marketing director, Pablo Chabot who will replace Jiri Rakosnik. Pablo will drive the performance of its portfolio of beer, stout and cider brands in Malaysia.

Some of Heineken’s premier and well known brands include Heineken, Tiger, Guinness, Anchor, Apple Fox and Strongbow.

Before his new position, Chabot was based in China as marketing manager for the Heineken beer brand, where he focused on building a winning team, championed the development of a more digital and mobile first marketing approach, delivering growth for the brand.

He joined Heineken in 2008 and has held various roles in both marketing and trade marketing in multiple operating companies including the Netherlands, Nigeria, and Switzerland.

Pablo Chabot

The company also launched a non-alcoholic malt beverage last month targeting the health conscious as well as giving consumers a wider choice.

The beverage made its foray into Singapore in 2018 followed by Thailand early this year. It’s iconic green label has also been changed into blue to denote its non-alcoholic category.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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