What would Roy Siew do with a free elephant?

8 months ago

On 15 November, 35 inspiring marketers were celebrated for their outstanding achievements during the CMO Awards 2019. Curious to find out who they are beyond their accomplishments, we emailed our winners five simple questions to answer. We’ll be publishing their answers in this mini series we’ve decided to call “What would this marketer do with a free Elephant?”  

Today we are featuring Head of Digital of Berjaya Sompo Insurance Berhad, Roy Siew who won the award for Best Marketer in E-Commerce Marketing. 

What do you wake up every morning excited to do?

Typically I’m most creative and most optimistic between the hours of 6 and 8 a.m. So I wake up early excited to plan for the day and strategize while I’m still fresh.

If you woke up one morning and found yourself in a perfect world with no limits on budget and resources, what is the one marketing campaign you would make happen?

I would do a big car insurance TV commercial in parallel with cinema ads and also YouTube Home masthead ads.

What is something you would never change about your team?

They’re tendency to share a common goal with openness and to talk about problems and solutions together as a team.

Please complete this sentence: 


As a marketer, you must know… that before you can talk to a customer, you have to know who he or she is. The customers you keep are just as important as the ones you get.

Tell us something quirky about yourself, not many people know.

During my university days, when I was away from home, I dyed my hair with almost every colour under the sun: green, red, blonde and even purple.

You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?

I would approach big corporations seeking advertising sponsorships and set up a mini zoo that offers elephant rides.


Roy Siew poses on stage after accepting his award, with President of Malaysian CMO Awards, Professor Harmandar Singh and CEO of Visual Retale, VK Sailendra.

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