What would Rachel Tan do with a free elephant?

On 15 November, 35 inspiring marketers were celebrated for their outstanding achievements during the CMO Awards 2019. Curious to find out who they are beyond their accomplishments, we emailed our winners five simple questions to answer. We’ll be publishing their answers in this mini series we’ve decided to call “What would this marketer do with a free Elephant?”  

Today we are featuring Marketing Lead of Shopee Malaysia, Rachel Tan who won the award for Best Marketer in e-Commerce Marketing. 

What do you wake up every morning excited to do?

I usually spend my mornings with my daughter before I head to work. 

“Who will you inspire today?” – I have this question at the back of my mind each day and constantly find ways to improve current processes and random ideas that I might have, with my team, families or peers.

If you woke up one morning and found yourself in a perfect world with no limits on budget and resources, what is the one marketing campaign you would make happen?

A concert featuring all of my favourite artists from all over the world jamming together.

What is something you would never change about your team?

Most of my team members are outspoken and speak their minds openly. I would not change that side of them because I think we can learn from each other’s experiences. I look for proactive team members who may or may not come from the same industry and can offer a new perspective on how to constantly improve and complement the team.

Please complete this sentence: 

As a marketer, you must know… your passion. There’s a saying, “allow passion to become your purpose and it will one day become your profession.”

Tell us something quirky about yourself, not many people know.

I tend to speak faster when I’m nervous and I also have this urge to explore the world and constantly be exposed to new things and people.

You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?

The elephant would bring much joy to those around it. If it was legal I would find a space for the elephant, feed it, ride it to work and charge fans who want to rent my elephant for children parties and special launches (laughs). 

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Rachel Tan poses on stage after accepting her award, with President of Malaysian CMO Awards, Professor Harmandar Singh and CEO of Visual Retale, VK Sailendra.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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