by Indhra Seghar
Why stop at A/B?
Try A/B/C/D/E…
Assume nothing. Test everything.
A/B testing isn’t a tactic. It’s the tactic.
Multiple variants. Infinite insights. Exponential growth.
Guesswork in marketing? I killed it with A/B testing.
A/B Testing Toolkit:
• Headline Warfare
• Image Battlegrounds
• Proposition Arenas
• Product Name Thunderdomes
The day I stopped gambling with my career
Million-dollar campaign. Ready to launch. Then it hit me.
We were guessing. Blindfolded. In a minefield.
I hit pause. The boss screamed. I didn’t care.
The A/B revolution begins
Two versions. One headline. Let the audience decide.
Result? 200% increase in click-throughs. Overnight.
The boss? From screaming to speechless.
Headlines: the new battleground
“Buy Now” vs. “Transform Your Life”
Guess which won? You can’t. That’s the point.
Product Names: make or break in seconds
“TechGizmo” vs. “FutureSelf”
Same product. Different names. 50% sales gap.
Images: worth a thousand A/B tests
Blue background vs. Red background.
Sounds trivial? It tripled our conversions.
Every pixel matters. Test them all.
Stop guessing, start growing.
Weaponise your marketing with A/B testing.
October 11th. 2024. My workshop. Your command centre.
The A/B testing revolution is here. Are you the leader or the lab rat?
AI for Marketing, Media & Advertising workshop
11th October, 2024
8.30am – 5.30pm
Contact Ruby 03-7726 2588, [email protected]
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