Weaponise your marketing with A/B testing

by Indhra Seghar

Why stop at A/B?

Try A/B/C/D/E…

Assume nothing. Test everything.

A/B testing isn’t a tactic. It’s the tactic.

Multiple variants. Infinite insights. Exponential growth.

Guesswork in marketing? I killed it with A/B testing.

A/B Testing Toolkit:
• Headline Warfare
• Image Battlegrounds
• Proposition Arenas
• Product Name Thunderdomes

The day I stopped gambling with my career

Million-dollar campaign. Ready to launch. Then it hit me.

We were guessing. Blindfolded. In a minefield.

I hit pause. The boss screamed. I didn’t care.

The A/B revolution begins

Two versions. One headline. Let the audience decide.

Result? 200% increase in click-throughs. Overnight.

The boss? From screaming to speechless.

Headlines: the new battleground

“Buy Now” vs. “Transform Your Life”

Guess which won? You can’t. That’s the point.

Product Names: make or break in seconds

“TechGizmo” vs. “FutureSelf”

Same product. Different names. 50% sales gap.

Images: worth a thousand A/B tests

Blue background vs. Red background.

Sounds trivial? It tripled our conversions.

Every pixel matters. Test them all.

Stop guessing, start growing.

Weaponise your marketing with A/B testing.

October 11th. 2024. My workshop. Your command centre.

The A/B testing revolution is here. Are you the leader or the lab rat?

AI for Marketing, Media & Advertising workshop
11th October, 2024
8.30am – 5.30pm
Contact Ruby 03-7726 2588, [email protected]

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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

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