Weaponise your marketing with A/B testing

by Indhra Seghar

Why stop at A/B?

Try A/B/C/D/E…

Assume nothing. Test everything.

A/B testing isn’t a tactic. It’s the tactic.

Multiple variants. Infinite insights. Exponential growth.

Guesswork in marketing? I killed it with A/B testing.

A/B Testing Toolkit:
• Headline Warfare
• Image Battlegrounds
• Proposition Arenas
• Product Name Thunderdomes

The day I stopped gambling with my career

Million-dollar campaign. Ready to launch. Then it hit me.

We were guessing. Blindfolded. In a minefield.

I hit pause. The boss screamed. I didn’t care.

The A/B revolution begins

Two versions. One headline. Let the audience decide.

Result? 200% increase in click-throughs. Overnight.

The boss? From screaming to speechless.

Headlines: the new battleground

“Buy Now” vs. “Transform Your Life”

Guess which won? You can’t. That’s the point.

Product Names: make or break in seconds

“TechGizmo” vs. “FutureSelf”

Same product. Different names. 50% sales gap.

Images: worth a thousand A/B tests

Blue background vs. Red background.

Sounds trivial? It tripled our conversions.

Every pixel matters. Test them all.

Stop guessing, start growing.

Weaponise your marketing with A/B testing.

October 11th. 2024. My workshop. Your command centre.

The A/B testing revolution is here. Are you the leader or the lab rat?

AI for Marketing, Media & Advertising workshop
11th October, 2024
8.30am – 5.30pm
Contact Ruby 03-7726 2588, [email protected]

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW