Watch Out for The Con Game Online

4 years ago
weightloss

(Marketingmagazine.com.my) – There have been numerous stories of Malaysian women falling prey to the “lover with a European name, exacting bags of money from them.

Figures of millions (in total) have been quoted. And yet more fall into the “love trap” almost on a daily basis. These women “never learn” should be the tag line.

While little can be done to recover the lost loot, perhaps something can be done about misleading ads online. At least that’s what the authorities are trying to do.

The Communications and Multimedia Content Forum of Malaysia (CMCF) has imposed new rules to stop the display of misleading online ads.

Mostly the ads relate to “slimming products” consumed orally or used physically.

Now under the Content Code, advertisements for slimming products have been banned online. This comes following a deluge of complaints from consumers and concerned parties that the products do not deliver as claimed in the ads.

Designated in March 2001 under the Communications and Multimedia Act 1998, the CMCF operates a complaints bureau which handles grievances from consumers and industry members on matters relating to content over the electronic media.

Joining in the fray have been a number of consumer groups who have called for increased and harsher penalties for misleading ads.

At present, those putting up misleading ads can be fined up to RM50,000. The call is for a deterrent jail term to be added as well.

Even the Association of Accredited Advertising Agents of Malaysia has backed stringent checks on such misleading ads.

Its President, Datuk Johnny Mun has been quoted as saying that advertisers hold customers’ safety and truthful advertising as primary concerns.

At present since supplements do not undergo the same stringent tests as medicines, false claims can be made, especially about slimming effects. Ads on Medicines come under the jurisdiction of Health Ministry’s Medicine Advertising Board.

Consumers are advised to download the CMCF’s guidelines from www.cmfc.my

appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to ham@adoimagazine.com via file transfer protocol.

APPIESMALAYSIA2016Full

ADVERTISEMENT

CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page