Vaseline Envisions A Future Where These Words Will Be On Everyone’s Lips In New Inclusivity Campaign

Unilever brand Vaseline, together with creative partner Ogilvy, has announced the launch of their latest campaign for Vaseline Lip Therapy which has been inspired by the need for greater inclusivity within society.

Lips can speak words that have the power to change thoughts, opinions, and even the future. Beyond bringing dry, cracked lips back to health, Vaseline wants to give lips the ability to say the most powerful words without limits.

The campaign features a diverse range of lips each speaking of being welcomed, respected, and treated equitably, regardless of where they come from, how they look or what they believe in – painting the portrait of an inclusive future that Vaseline is helping to build.

Vaseline has always stood for inclusivity and skin health care for all and has been working to bring equitability to skincare through the Vaseline Healing Project—providing skin care access to 15 million people around the world by 2025.

Louis Piereck, Global Brand Director for Vaseline said: “We have partnered with Ogilvy to create a memorable campaign that captures the spirit of our brand as well as creates awareness for our range of lip care products. Inclusivity is at the heart of this work, and an important part of the Vaseline Healing Project which is present in over 70 countries, bringing access to skin health care to 15 million more people.

David Dahan, Ogilvy’s Worldwide Managing Director, Unilever, and Managing Director, WPP@Unilever said: “What started as a ‘small budget’ brief, but with a big client ambition, led to a campaign we feel very proud of.

This work is a reminder that great ideas only come to life when they are shared and when client and agency teams work hand in hand with trust, passion, and determination.

Vaseline is an amazing brand led by amazing people; we will not stop until we have given them the unmissable work they deserve. It is just the beginning!”

The film spans across digital channels in the US and the UK and with OOH in Singapore.