Unilever announces outcome of global media review

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia (which did not pitch) remaining with WPP’s Mindshare.

For the other parts of  Southeast Asia, Publicis Media (Publicis Groupe) handles for Malaysia, Philippines, Singapore, Thailand and Vietnam.

Unilever has reappointed WPP’s Mindshare to its media account in the US, UK and China but has shaken up its agency arrangements in a number of other markets, including Canada and parts of Southeast Asia.

The pitch process was designed “To ensure best-in-class support in a competitive and dynamic media landscape, aligned to Unilever’s Growth Action Plan”, the FMCG client said.

Unilever is one of the world’s biggest advertisers, spending €8.55 billion ($9.5 billion) on its brand and marketing investment in 2023, up from €7.82 billion ($8.7 billion) a year earlier.