Is Tealive here to stay?
Bubble tea drama bubbles on. We thought the bubble tea battle had ended last year when The High Court dismissed La Kaffa’s injunction against Loob Holding and Tealive, effectively allowing Tealive to operate as usual. The world rejoiced, and everyone drank their bubble tea.
Fast forward a year later, The Malaysian Court of Appeal approved La Kaffa’s injunction against Tealive, and that Tealive would have to cease operations in Malaysia for two years. Loob Holding and Tealive announce their decision to apply for a stay (a postponement of the decision) and leave so they can approach the Federal Court to overturn this decision.
However, Loob Holding Sdn Bhd could not be granted a stay against the appellate’s court’s decision prohibiting the company from operating its business similar to Chatime as it was a case of self-induced misconduct.
Loob Holding has now released a statement that the company had instructed its lawyers to file for leave to appeal to the Federal Court. The application was filed on July 5.
Tealive has confirmed in a recent Facebook post that it “will maintain status quo pending further direction from the courts”. It also thanked its customers for their support and said it looks forward to continue serving them.
It is interesting to note that several Tealive outlets are still open for business. According to one franchise, they are awaiting a decision for an appeal for the stay application to the Federal Court before deciding on their next course of action.
Tealive franchisee Richie Khaw said it is business as usual at two of its outlets in the Klang Valley, as with all other Tealive outlets.
“If we (Tealive) have to close, then we have to close. We can’t go against the court,” he said.
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* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
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