Nostalgia – we’re ending the year with a visually rich and emotionally tender issue packed with highlights from the whole decade.
Read our 6th MARKETING Digest and reflect on the brands, campaigns and trends that made a mark in last 10 years, including some of our personal favourites from the local scene.
We’ve also included our 2020 events calendar to help you plan ahead and save the important dates.
The digest features a special section on Astro’s winning partnership with Pantene on their #WanitaBesi campaign. To view the special section exclusively, click here.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW