THE TURNING POINT

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams.

While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist. Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

SPEAKERS + MODERATORS + PANELISTS

*More speakers to be confirmed

Chanchal Chakrabarty

Chief Executive Officer GroupM Malaysia

Chanchal has over 20 years’ experience with the group across India, Singapore and Malaysia, and he most recently served as COO for GroupM Malaysia.

Ranganathan Somanathan

CEO & Advisor, MY & SG – International, Publicis Media

Ranganathan is a marketing and communication expert, with experience leading teams across Asia. As a proven leader, he grows business by enabling people to realize their potential with strategic guidance and mentoring.

Recognised as a trusted advisor by clients and media partners, Ranga has nurtured strong relationships with leadership amongst Agency, Media, and Advertiser ecosystems across the APAC region.

Sue-Anne Lim

Chief Executive Officer Universal McCann Malaysia

Sue-Anne Lim is the CEO of Universal McCann (UM) Malaysia, where she is committed to driving media innovation and supporting brands in their growth and digital transformation efforts.

With over 21 years of experience in business growth and brand strategy, Sue-Anne is known for her ability to guide both multinational corporations and local disruptors through meaningful and sustainable transformation.

Sue-Anne is a passionate advocate for the responsible and ethical use of data and artificial intelligence, ensuring that innovation is pursued with a commitment to a fair and equitable digital future.

She holds a Master of Science in Psychology, specializing in consumer insights, ethnographic research, and thematic analysis, and her thought leadership has been featured in publications like CAMPAIGN ASIA, WARC, and The Economist.

Sue-Anne remains dedicated to empowering brands, driving innovation, and fostering collaboration, always with a focus on purposeful and responsible leadership.

Sailendra Kanagasundram

Founder & Managing Director Visual Retale

Graduated with a Law Degree from the University of London, Sailendra Kanagasundram is equipped with more than 10 years of experience in the Malaysian retail media industry.

Prior to exploring and taking advantage of the wealth of opportunities within the advertising industry, Sailendra has marked his footprints in the insurance and banking industry.

Eileen Ooi

CEO Omnicom Media Group Malaysia

With almost 20 years in the advertising and media industry, Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia.

Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in Malaysia and creating new conventions.

Eileen has won numerous awards and has been a finalist of APAC Women Leading Change.

Learn more at https://marketingmagazine.com.my/mmc2024/