The RapidKL passenger that went viral!

RapidKL has gone live with a campaign to promote social etiquette featuring an unassuming character as its face. 

In a string of timely events, the public transport system by Prasarana Malaysia mobilised its campaign to curb vandalism and wrongdoings and encourage courtesy using a photo of Annabelle — possessed doll cum movie star —seen to be seated in a train which it received from a public transport user. 

With quick thinking and sharp wit, RapidKL jumped at the opportunity to strengthen its stand for good behaviour by ‘frightening’ those who aren’t on board the ‘good manners’ bandwagon. 

The post which debuted on the RapidKL Facebook page yesterday evening has since gone viral and garnered 23,000 likes, 8,800 shares and spurred encouraging chatter of the company’s social media presence. 

The post was also captioned #citizenwithmannerswanted and #forabetterfuture.

Speaking to MARKETING, a rep from RapidKL said the response and traction it received was positive and hoped it would help to achieve the objective of positive social etiquette on their trains. 

He also said that this was RapidKL’s take on ‘approaching the subject of social etiquette in a different way’. 

Many netizens praised the public transport provider for injecting personality into its social media presence, a trend that seems to be on the rise with more and more corporate organisations. 

It’s not surprising to see this spooky doll in the spotlight with her upcoming movie ‘Annabelle – The Creation’ set make its debut in local cinemas next week. 

A quick check on the movie’s local distributor Warner Bros Malaysia’s social media pages revealed an ongoing social media campaign with the hashtag #annabelleCreationMY

The campaign leading up to the premiere on August 10 showcased the Annabelle doll being photographed with different people in and around Kuala Lumpur.

When contacted for a comment on Annabelle’s appearance on RapidKL’s social media a representative from Warner Bros Malaysia shared, 

“The RapidKL campaign wasn’t in our original publicity stunt plan, but we are very happy that the main star of our next blockbuster ANNABELLE CREATION is able to contribute positively to rapidKL’s education program on good public behaviour!”

BEST OF GLOBAL DIGITAL MARKETING Conference 2017

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