THE FUTURE IS DATA, AND THE FUTURE IS YOURS. GO GRAB IT!

The Ultimate Game-Changer: Dr. Mark Chia’s Data Science Workshop

Are you ready to dominate the marketing world? Don’t just ride the wave of change—create it!

Join us for the electrifying, one-day back-by-popular demand workshop, “Data Science in Advertising & Marketing 101,” led by the unparalleled Dr. Mark Chia.

This isn’t just another seminar; it’s your ticket to catapulting your career and leaving the competition in the dust.

Data Science: The Weapon You Need NOW

In a world drowning in data, you have only two choices: sink or swim.

The advent of IR4.0 demands that you harness data like never before.

Organisations that master data science are the ones who will thrive.

This one-day immersive workshop will arm you with the skills to turn data into your most potent weapon, automating tasks, generating insights, and solving problems that others can’t even see.

No Fluff, All Action

This workshop isn’t for the faint-hearted.

It’s for those who are ready to dive deep and come out on top.

Forget boring lectures and useless theory—our dynamic, hands-on approach means you’ll be learning the skills you need, right when you need them.

With a blend of instructor-led presentations, real-world case studies, and interactive quizzes, you’ll be ready to hit the ground running.

A Packed Day of Power-Packed Learning

8:30 AM: Registration

9:00 AM: Welcome & Introduction

9:30 AM: Data Science Basics

• Big Data
• Key Terminology
• Busting Common Misconceptions
• Unleashing Business Value
• Power-Packed Advertising & Marketing Use Cases

10:30 AM: Coffee Break

10:45 AM: Advertising & Marketing Basics

• Crushing Industry Challenges
• Dominating the Digital Strategy Ecosystem
• Mastering Essential Tools like Excel

12:00 PM: Lunch & Networking

1:00 PM: Analytics Processes

• Prepping Data
• Visualising Insights
• Reporting like a Pro

2:30 PM: Coffee Break

2:45 PM: Hard-Hitting Case Study Analysis

4:30 PM: Presentations & No-Holds-Barred Discussion

5:30 PM: Wrap-Up & Q&A

Learn from the Master of Masters

Dr. Mark Chia isn’t just a trainer—he’s a legend. The founder of Mobius Group and the former Director of Group Data at Astro, Dr. Mark Chia’s insights come from a career at the cutting edge of data science.

His passion for the field is unmatched, and his ability to turn complex concepts into actionable strategies is unparalleled. He was the Advanced Analytics Lead at SAS, a global leader in analytics and helmed the SAS graduate and internship programmes.

An ardent believer in talent development, he sits on the advisory boards of various universities as well as a member of advisory panels in various organisations.

Who Should Attend?

This workshop is for the bold, the ambitious, and the relentless. Whether you’re a brand marketing executive, a planning and research whiz, or a client management ace in an advertising agency, you need to be here.

No prior data science experience? No problem. This workshop is designed to turn rookies into rockstars.

Immediate Impact Guaranteed

By the end of this workshop, you’ll have the skills to:

1. Command a deep understanding of data science fundamentals.
2. Extract and wield meaningful insights from data.
3. Elevate decision-making processes with data-driven strategies.
4. Dominate Excel for sophisticated data analysis.

Network with the Best

This isn’t just a learning event—it’s a networking extravaganza. Rub shoulders with industry leaders, share battle stories, and forge connections that will propel your career to the next level.

Act Now or Miss Out

Opportunities like this don’t come around often. Seats are limited and filling up super fast. Don’t let this chance slip through your fingers. Secure your spot now and prepare to outshine, outsmart, and outperform your competition.

• Date: 25th June 2024
• Time: 8:30 AM – 5:30 PM
• Venue: Eastin Hotel, Pusat Dagang, 13, Jalan 16/11, Seksyen 16, 46350 Petaling Jaya, Selangor Darul Ehsan
• Admission Fee: RM1,650.00 + 8% SST per pax

HRD Corp Training Programme No. 10001188574

For Enquiries: 

Contact Ruby at +603-7726 2588 or [email protected]

This is more than a workshop; it’s a revolution. Register now and become the data-driven dynamo your industry needs.

The future is data, and the future is yours. Grab it!

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW