The Enduring Malaysian Legacy: 100 Year Companies Built to Last

In today’s dynamic market, where trends shift in the blink of an eye, the longevity of a brand is a testament to its resilience, adaptability, and unwavering commitment to excellence. It’s a rare feat to survive a decade, let alone a century. Yet, Malaysia boasts a collection of iconic brands that have not only weathered the storms of time but have thrived, becoming integral parts of the nation’s fabric.

These aren’t just companies; they are institutions, woven into the cultural identity of Malaysia. As leaders in social data, we’ve analysed the trends and insights behind these enduring successes, uncovering the secrets to their remarkable longevity.

Let’s delve into the remarkable stories of these centenarians and near-centenarians, highlighting their contributions and adaptations:

1. POS Malaysia (Early 1800s – Present):

More than just a postal service, POS Malaysia is a national institution. For over 200 years, it has connected Malaysians, evolving from a traditional mail carrier to a modern logistics and e-commerce solutions provider. With nearly 1,000 branches nationwide, POS Malaysia’s reach is unparalleled.

In a Courier Challenge Survey conducted by the Malaysian Communications and Multimedia Commission (MCMC) in 2023, it was revealed that POS Malaysia achieved a stunning 96% in guaranteed delivery performance against the industry average of 78%, demonstrating their crucial role in the burgeoning digital economy. This highlights the company’s successful adaptation to the rise of online shopping which is projected to rise at an approximate 75.91% increase with over 8.1 million users from 2024 to 2029.

2. The New Straits Times (1845 – Present):

Dubbed as “the country’s oldest newspaper still in print,” the New Straits Times (NST), has been a cornerstone of Malaysian journalism for nearly two centuries. It has chronicled the nation’s history, providing credible and informative content through stellar journalism.  Beyond print, NST has embraced digital transformation, extending its reach through online platforms and a vibrant social media presence.

Our social listening data shows a significant increase in engagement with NST content online, with over 6.8 monthly visits to their online newspaper. This indicates yet another successful transition to the digital age and continued relevance in the competitive media landscape.

3. Royal Selangor (1885 – Present):

Synonymous with exquisite pewterware, Royal Selangor has earned global recognition as the world’s largest pewter manufacturer and retailer. Their dedication to quality, innovation, and heritage has solidified their position as a premier Malaysian brand.

Royal Selangor has also strategically embraced e-commerce, catering to modern consumers. Our analysis of online retail trends show that online sales in the luxury market are expected to reach $91 billion by 2025, and with Royal Selangor already having a significant share in the luxury market, it is highly likely that they would continue to thrive in the digital landscape.

4. Lingham’s (1908 – Present):

Being a household staple for over 115 years, Lingham’s chili sauce has ignited taste buds across Malaysia. Their iconic flavor and versatility have made them a condiment king. Continuous innovation and product expansion have ensured that Lingham’s remains a market leader.

With the Sauces & Condiments market expected to grow annually by 6.45%, amounting to $1.62 billion in 2025, paired with the increased demand for homegrown brands, Lingham’s constant showcase of its enduring appeal reveals that it is certainly a brand that’s here to stay for many more years to come.

5. Sime Darby Berhad (1910 – Present):

A powerhouse in the Malaysian economy, Sime Darby Berhad has played a pivotal role in the nation’s development. With a diverse portfolio spanning plantations, properties, and automotive, Sime Darby’s focus on operational excellence, strategic investments, and sustainability has propelled them to global prominence.

6. BOH Plantations (1929 – Present):

While just shy of the 100-year mark, BOH Plantations’ 95-year legacy is remarkable. Renowned for its world-class tea, BOH has cultivated a loyal following through its commitment to quality, sustainability, and innovation. Being the top tea brand in Malaysia, the brand has successfully emphasised its strong connection with local tastes.

Our analysis of these enduring Malaysian brands reveals several key factors contributing to their longevity:

A Strong Foundation: A clear brand identity, unwavering commitment to quality, and a deep understanding of their customer base are fundamental.

Adaptability: These brands have consistently adapted to changing market dynamics, technological advancements, and evolving consumer preferences. This is evident in their successful forays into e-commerce and digital marketing, as demonstrated by our data on online engagement and sales.

Innovation: Continuous innovation, whether in product development, marketing strategies, or operational processes, is crucial. Our analysis of product launches and market share reveals a strong correlation between innovation and market leadership.

A Compelling Brand Story: These brands have crafted narratives that resonate with consumers on an emotional level, fostering loyalty and advocacy. Our social listening data reveals the positive sentiment associated with these brands, highlighting the power of storytelling.

Social Responsibility: A commitment to social responsibility and sustainability enhances a brand’s reputation and attracts conscious consumers. Our data on consumer preferences shows a growing demand for brands that prioritize ethical and sustainable practices.

By understanding and emulating these principles, businesses can build enduring brands that stand the test of time, leaving a lasting legacy for generations to come. As leaders in social data, we are committed to providing the insights and intelligence necessary to navigate the complexities of the modern market and build brands that not only survive but thrive.

iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at ask@iwisers.com or chat with us on LinkedIn, iWISERS for social intel or industry studies that enable people-centric data-based decision making.